some things to say.
Is your brand hitting the right tone of voice?
Who has been the victim of a ‘as per my last email’ or the old classic ‘moving forward, for future reference’? Maybe you are the culprit and using this language yourself to get the message across to a pesky co-worker or client! Even as we move through our digital age and use language differently (short, sharp, less formal), we still rely on our choice of words and the way we organise them to convey a message. Just like the delicate art of email correspondence, we subconsciously read between the lines across all mediums of written communication to decode wording and interpret tone of voice.