Becoming a Certified B Corporation™ is more than a certification – it’s a shift in daily perspective. It challenges you to look deeper at how you work, who you impact, and what you stand for. For us at Steves&Co., achieving the certification reaffirmed what we’ve always believed: that creativity, strategy, and responsibility are inseparable.

Here are five things we learned along the way.

1. PURPOSE NEEDS STRUCTURE

Intent is powerful – but it’s not enough on its own. The B Impact Assessment gave us a clear, measurable way to evaluate how purpose shows up in every decision, from our governance to client partnerships. It turned values into actions and actions into systems.

2. PROGRESS MATTERS MORE THAN PERFECTION

B Corp™ Certification isn’t about claiming to be the best. It’s about committing to be better. The process pushed us to question habits, rethink ESG policies, and evolve with intention. It’s a reminder that sustainability and social impact are ongoing practices, not endpoints.

3. IMPACTS STARTS WITHIN

Meaningful change begins with people. From internal culture and employee wellbeing to inclusion and transparency, we learned that how we operate behind the scenes directly shapes the value we create externally. A responsible agency starts with a responsible team.

4. CREATIVITY & CONSCIENCE CAN WORK TOGETHER

We’ve always believed great brands don’t just stand out – they stand for something. Through the B Corp™ process, we saw how brand strategy and creativity can become a vehicle for impact. The most memorable brands are those that communicate their purpose clearly and live it consistently.

5. IT’S A COMMUNITY, NOT A COMPETITION

Joining the global B Corp™ movement means becoming part of a collective effort – more than 9,000 companies across 90 countries, all working toward redefining success in business. For us, it’s an opportunity to learn, share, and grow alongside like-minded organisations using business as a force for good.

Becoming Malta’s first Certified B Corporation™ is something we’re proud of – but more than that, it’s a commitment to continuous improvement. We’re still learning, still refining, and still building brands with intent. Because every small, thoughtful decision adds up to lasting impact.

Read more about what B Corp™ Certification means to us here.