The brief.
Our approach.
To achieve this, Steves&Co. conducted a comprehensive brand audit, analysing existing touchpoints, guest feedback, and competitive positioning.
From this foundation, we developed a strategic brand refresh that encompassed:
Visual Identity: A refined and sophisticated brand aesthetic reflecting the exclusivity and charm of the collection.
Website Experience & Build: A digital-first approach, optimising the website for luxury travellers, with an intuitive booking experience, rich storytelling, and high-end design.
Communication & Collateral: A full suite of bespoke materials including branded stationery, guest peripherals, hotel amenities, in-room booklets, map designs, and all essential collateral – each designed to enhance the guest experience and reinforce the brand’s narrative.
Understanding the importance of sensory branding in luxury hospitality, Steves&Co. was also entrusted with curating co-branded in-room experiences.
This involved:
Luxury Partnerships: Identifying and negotiating with premium fragrance houses and skincare brands to develop bespoke in-room perfumes, soaps, and dispensers, ensuring every guest encounter was infused with an exclusive signature scent.
Guest Experience Curation: Aligning sensory elements such as textures, scents, and touchpoints to evoke a sense of place and indulgence unique to The Balcony Collection.
Impact.
Following the launch of The Balcony Collection’s refreshed brand and website, the client experienced a noticeable spike in bookings within just a few months, a clear sign of stronger market traction.
The revitalised identity and elevated touchpoints have positioned The Balcony Collection at the forefront of boutique luxury hospitality, offering a seamless, immersive experience for discerning travellers. By creating a harmonised presence across both physical and digital interactions, Steves&Co. has helped shape an elegant guest journey that captures the brand’s timeless sophistication and exclusivity.
