THE BRIEF

Amplecare set out to redefine what a modern health and aesthetics clinic could be, a place where science, wellness, and self-care come together under one vision. As a new brand entering a highly competitive industry, the challenge was to build a complete identity from the ground up: one that could communicate trust and warmth, reflect clinical precision, and grow with the business as it expanded its services.

Steves&Co. was entrusted to create the brand from its foundations, from naming and visual identity to marketing strategy, launch, and digital experience. The name Amplecare was born from the idea of abundance – of care, compassion, and confidence, embodying the clinic’s core values of integrity, quality, inclusivity, innovation, and accountability.

OUR APPROACH

The brand creation journey sought not just to carve a niche for Amplecare but to etch a memorable identity in the minds of its audience. The process was a delicate fusion of premium aesthetics and approachability, a synergy that would project Amplecare as a leading med-aesthetic clinic from its inception. Every detail, from the warm colour palette and custom curved edges to the elegant typography, was meticulously curated to echo professionalism, trust, and a commitment to care. The result is a visual identity that seamlessly aligns with the clinic’s physical spaces, creating a unified brand experience.

We built an engaging and unique online experience, allowing users to easily purchase products, learn about available treatments, and book appointments. The website seamlessly integrates Amplecare’s premium identity, providing a user-friendly interface for a range of audiences.

Our marketing strategy aimed to effectively launch the brand, drive awareness, and position Amplecare as a trusted med-aesthetic clinic. We utilised a mix of Google advertising and social media marketing to attract, educate, and acquire clients. The strategy emphasised communicating driving principles, differentiators, and cultivating a consistent set of values and experiences.

THE IMPACT

From establishing a robust online presence through website development to crafting a distinct brand image, the clinic swiftly emerged as a trusted destination for health and aesthetics. The strategic marketing initiatives, including social media campaigns, out of home advertising and influencer marketing fostered brand visibility and engagement.

Steves&Co. is proud to have played a pivotal role in elevating Amplecare Health & Aesthetics Clinic’s brand experience, aligning with their commitment to radiate beauty, confidence, and genuine, tailored service. This successful collaboration demonstrates the power of strategic branding and digital solutions in the consumer health and aesthetics industry.

PROJECT SERVICES

Brand Strategy, Market Research, Brand Positioning, Naming, Logo Design, Visual Identity, Brand Guidelines, Tone of Voice, Design Systems, Brand Experience, Marketing Strategy, Brand Storytelling, Communications Strategy, Campaign Development, Messaging Frameworks, Content Strategy, Go-to-Market Planning, Multichannel Strategy, Copywriting, Web Design, UX/UI Design, Front-end Development, Back-end Development, Creative Direction, Art Direction, Campaign Design, Graphic Design, Advertising Artworks, Motion & Video, Social Media Design, Digital Design, Social Media Strategy, Content Calendars, Paid Social Campaigns, Performance Marketing, Digital Advertising, Influencer Strategy, Social Analytics, Campaign Optimisation, Platform Strategy