The Brief
Our Approach
To realise The Multiple’s vision, we began with an in-depth industry analysis to uncover the best strategies for crafting a unique brand identity that would differentiate them in the competitive iGaming sector. This led to the evolution of their iconic “M” logo—a modernised, versatile design that retains brand recognition while embodying The Multiple’s innovative, forward-thinking spirit. The refined logo incorporates clean typography and robust, adaptable lines, ensuring clarity and legibility across all applications.
This refreshed brand identity aligns with The Multiple’s values of trust, client focus, and technological excellence. With a clean and professional aesthetic, it captures their role as a technology-driven provider, essential for conveying innovation in the industry. Designed with scalability and consistency in mind, the new identity supports The Multiple’s positioning as a trusted, bespoke partner, with consistent branding across platforms from websites to mobile apps and marketing materials. This approach ensures that The Multiple’s message resonates equally with clients and prospective employees, establishing a strong market presence and a sense of connection with their audience.
As part of the rebranding exercise, we developed a fully redesigned website with a dynamic UX/UI experience. Working closely with The Multiple’s team, we crafted a digital presence that is not only engaging and intuitive but also serves as a powerful tool to attract prospective clients and high-calibre talent.
Impact
The rebrand launched successfully, receiving positive feedback from industry insiders and stakeholders. The new identity has driven a marked increase in lead generation, attracting new clients and significantly boosting site visits. By establishing The Multiple as a modern, progressive brand with a strong, memorable visual identity, we enabled them to assert their position as a leader within the iGaming sector.
This transformation has empowered The Multiple to continue growing, attract high-performing talent, and foster meaningful partnerships in a rapidly evolving industry. With a robust, versatile identity and an engaging digital experience, The Multiple is now well-equipped to navigate the future and strengthen its standing in the global market.
