THE BRIEF

As Malta’s leading supermarket, Greens wanted to extend its trusted name into a new, smaller format, one that could bring the brand’s hallmark quality and freshness closer to everyday life.

The result was Little Greens – a compact convenience concept offering fresh produce, grab-and-go meals, and daily essentials, all backed by the reliability and warmth of the Greens brand.

Steves&Co. was appointed to create the new brand from the ground up, developing its name, logo, and full identity system, alongside a distinct tone of voice that would resonate with local communities while maintaining the Greens legacy.

OUR APPROACH

We set out to design a brand that felt both new and familiar, rooted in the Greens heritage yet distinctly its own.

The name “Little Greens” captured the concept perfectly: approachable, local, and easy to remember. It expressed convenience without losing the personality and warmth that define the parent brand.

The logo’s bespoke typography and custom “leaf within the g” symbol became the foundation of the visual identity, a subtle nod to freshness and growth, seamlessly integrated into the brand’s core. Every curve, colour, and detail was designed to feel friendly, modern, and unmistakably Greens.

From in-store signage to packaging, we extended the distinctive leaf motif across all touchpoints, building a system that is instantly recognisable and flexible across formats. The communications tone reflected the same clarity and warmth, speaking to customers in an honest, neighbourly voice that made quality convenience feel effortless.

THE IMPACT

Since opening its first location in Sliema, Little Greens has quickly become a local favourite, attracting consistent customer traffic and strong repeat business.

The success has spurred rapid growth, with a second store opening in May 2024 and further expansion already underway.

Through a unified brand strategy and design system, Steves&Co. helped position Little Greens as a fresh, modern extension of the Greens family, a brand built on trust, crafted for convenience, and designed for everyday living.

PROJECT SERVICES

Logo Design, Visual Identity, Packaging Design, Project Management, Campaign Design, Creative Direction, Art Direction, Graphic Design, Product Naming, Strap-lines