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The brief.

International iGaming company Mr. Green approached our firm to develop a creative concept for a prospective client and retargeting campaign. The project required fast turn-around, while maintaining the quality and standards of the Mr. Green brand identity and persona. The campaign included developing stand-out banner advertising and an experiential landing page, building on the playful, sophisticated style of the brand while creating something unique and memorable.

Our approach.

To create an effective funnel for prospective and former clients, we needed to create a highly engaging and immersive campaign. The concept was to build and show the World of Mr. Green: lavish and luxurious, exciting and mysterious, where Fortune Favours the Brave. The banners were simple, with compelling visuals, enticing copy and a clear CTA leading to our landing page. Using real-world images, photo manipulation and a parallax effect, the landing page brought Mr. Green’s world of opportunity and indulgence to life. Combining reality and fantasy, we created an immersive experience with clear CTAs to drive traffic through to the gaming playground that is Mr. Green.

The result.

The digital campaign was bold, playful and crucially, effective. The attention-grabbing banners and multifunctional site delivered results across six language markets, with a lower CPC and CPA for potential and returning clients. Importantly, quick turnaround was key for this campaign, and our team delivered on the demands; a successful campaign that was bold, unapologetic and on-brand. Our team delivered the entire project within 4 weeks of being engaged.

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