THE BRIEF

Food has always been about connection. But the way we share it hasn’t changed much in decades. Enter Platterbox: a premium insulated food carrier designed to make hosting stylish, seamless, and social.

Ahead of launch, Platterbox came to Steves&Co. with a bold ambition: to define a new product category and capture the imagination of design-conscious consumers. The challenge was to build a brand that could speak to both the elegance and the everyday practicality of the product, while laying the groundwork for international scale.

OUR APPROACH

To shape a lifestyle brand from the ground up, we started with a simple question: how can food sharing feel as elegant as it is effortless?

Through brand strategy workshops, we defined Platterbox’s positioning at the intersection of premium design and real-world function. From there, we built a brand identity that feels modern, confident, and versatile – balancing clean design language with elegant colour cues and strong, memorable symbols.

The identity extended seamlessly across physical and digital touchpoints, anchored by a responsive, storytelling-led website. Designed to inspire and convert, the site brought the Platterbox experience to life with immersive product storytelling and an intuitive customer journey.

Every detail reinforced the same idea: Platterbox makes food sharing not just possible, but aspirational.

THE IMPACT

Platterbox launched into the U.S. market with immediate traction. Sales quickly surpassed initial projections, powered by strong consumer demand, influential press coverage, and endorsements from high-profile lifestyle influencers who showcased the product to global audiences. The momentum soon carried the brand into Australia, marking the start of its international growth.

What began as a product is now a lifestyle brand; one that resonates with hosts and households alike, and one that’s built to scale.

Together, we turned Platterbox from a powerful idea into a category-defining brand: designed for stylish living, built for global growth.

PROJECT SERVICES

Logo Design, Visual Identity, Brand Guidelines, Design Systems, Web Design, Front-end Development, Back-end Development