THE BRIEF

For decades, Romano Cassar was known as Malta’s leading B2B floral distributor, supplying flowers and plants to retailers, hospitality brands, and large-scale events. While trusted within the industry, the brand lacked direct recognition among consumers.

Steves&Co. was appointed to transform Romano Cassar into a retail lifestyle brand, repositioning it as Malta’s destination for luxury flowers, gifting, and home décor. The challenge was to build a cohesive identity that honoured the company’s heritage while appealing to a new, design-conscious audience.

OUR APPROACH

We began by redefining the brand architecture and visual identity, crafting a refined and contemporary aesthetic that balanced heritage with modern sensibility. The new brand system used botanical tones, soft sophistication, and timeless typography, creating a distinctive language that felt premium yet approachable.

Central to the transformation was packaging design — the creation of the Romano Cassar Signature Collection. Designed as an instantly recognisable gift box, it became a hallmark of the brand, elevating the act of gifting into an experience. The cylindrical boxes, finished in lilac and accented with satin ribbon, made Romano Cassar a household name and the most sought-after florist for gifting occasions. This success inspired a series of custom packaging lines, each designed to celebrate craftsmanship and emotion.

In parallel, we designed the retail space and e-commerce platform, ensuring consistency across every customer touchpoint. The website, designed and built in-house, delivered an elegant user experience aligned with the physical brand environment — reinforcing Romano Cassar’s identity as a premium yet personal brand.

THE IMPACT

The rebrand marked a defining shift for Romano Cassar, from a trade supplier to a destination for design-conscious consumers. What began as a wholesale florist evolved into Malta’s most recognisable floral brand, celebrated for its refined aesthetic, signature packaging, and elevated customer experience.

The launch of the new website exceeded all expectations, with online revenue surpassing the previous year’s total within just four months. In-store traffic and customer loyalty grew in parallel, while the success of the Signature Collection established Romano Cassar as the go-to name in modern floral gifting.

Blending heritage craftsmanship with contemporary design, Romano Cassar’s transformation positioned the brand as a leader in its category, one that continues to grow, inspire, and flourish.

PROJECT SERVICES

Advertising Artworks, Logo Design, Visual Identity, Copywriting, Content Strategy, Creative Direction, Art Direction, Graphic Design, Spatial & Interior Design, Packaging Design, Tone of Voice, Messaging Frameworks, Brand Guidelines, Design Systems, UX/UI Design, Web Design, Front-end Development, Back-end Development, E-commerce Systems