THE BRIEF

Roobet, one of the world’s leading crypto iGaming casinos, approached Steves&Co. to strengthen its brand foundation and scale its creative output across international markets.

Already recognised for its innovation and personality, the brand needed a partner capable of translating its disruptive energy into a coherent, global brand system – one that could support everything from celebrity partnerships to player campaigns, loyalty experiences, and live event activations.

Our role was clear: to be Roobet’s strategic and creative partner, uniting vision, voice, and experience across every touchpoint.

OUR APPROACH

We began by evolving the brand’s identity system into a fully defined set of brand guidelines – refining its visual and verbal language for consistency across regions and channels.

From there, we became Roobet’s core brand partner, working side by side with internal teams to concept, design, and deliver international campaigns that captured the brand’s bold personality and deep player understanding.

Every campaign started with strategy: identifying the emotional and cultural drivers that connect players to the Roobet universe. Whether launching the Snoop Dogg partnership, activating UFC ambassadors like Brandon Moreno and Charles Oliveira, or developing player loyalty and owned game campaigns, our focus was on creating experiences that were relevant, distinctive, and built for performance.

Beyond campaigns, we extended Roobet’s digital ecosystem, designing and deploying multiple websites including the official Roobet x Snoop Dogg partnership website, Roobet Merch eCommerce platform, a dedicated Responsible Gaming hub, and a range of interactive landing pages that amplified conversion and community engagement.

At the SiGMA Malta Expo, we brought the brand to life in three dimensions – designing an experiential stand featuring a 3D Snoop on a rocket, immersive game play, and embodying the brand’s signature playfulness and energy.

Every project was driven by strategic clarity, brand understanding, and creative precision, ensuring every Roobet interaction, from digital to physical, reinforced the brand’s world and player promise.

THE IMPACT

Our partnership helped establish Roobet as a global leader in crypto iGaming, known not only for innovation but for culture-defining brand storytelling.

Through consistent strategic collaboration, Roobet’s campaigns achieved higher engagement and awareness across global markets, with its partnerships and player community initiatives becoming defining moments in the industry.

From the roar of the UFC octagon to the digital frontiers of crypto gaming, Steves&Co. helped Roobet amplify its bold personality and connect with players through experiences that entertain, engage, and endure.

Project Services

Brand Guidelines, Tone of Voice, Design Systems, Brand Activation, Brand Experience,Campaign Development, Copywriting, Web Design, UX/UI Design, Front-end Development, Back-end Development, Metaverse Development, In-Store Tech, Creative Direction, Art Direction, Campaign Design, Graphic Design, Advertising Artworks, 3D Design, Motion & Video, Exhibition Design, Interactive Design, Social Media Design, Digital Design, Illustration, Google Ads