The Black Egg, bruncheria restaurant brand creation.
ClientThe Black Egg
After exploring most of the popular brunch hotspots around Malta, the founders of The Black Egg were inspired to pursue a lifelong dream. Their goal was to rise above the current market offerings and develop a memorably stylish brand for those who enjoy the finer, more fashionable things in life. This was to be achieved by creating a boutique bruncheria experience unlike anything previously seen on the island: elegant and sophisticated with a contemporary, creative and chic feel. Our firm was entrusted to bring this concept to life by building a unique and tasteful brand identity, visually striking logo, comprehensive communication guidelines and a slick - but functional - website.
Once we established the details of the vision via our initial workshops, we then carried out a research deep-dive within both foreign and local sectors to ascertain the condition of the current market and establish The Black Egg's audience, positioning, and potential entry point. From here, we identified several opportunities in communication and service where we could leverage commonly-overlooked details to express a distinctive brand personality, as well as communicate a wider passion for extraordinary upmarket food and cocktails. Next, we conceptualised the logo: inspired by the nominal signature dish and linear optical illusions designed to play with the visual perception of the viewer, fine delicate black lines meld together in the curvature of an egg shape to convey movement, sophistication, and indulgence. A pop of calming dusty pink adds depth and softly brightens the overall brand palette, without contrasting too harshly against the darkness of the background - to retain an air of refinement. The website was then designed and built to be clean, modern, and easy to navigate – both as a platform to share information about the business, and also to showcase the brand's strong sense of aesthetics.
Upon launch, The Black Egg was met with instant accolade and an influx of enthusiastic positive reviews. Revenue far exceeded forecast figures, and tables became highly sought-after once organic word-of-mouth buzz was generated. Today, the bruncheria regularly tops must-visit lists in travel recommendation publications due to its continued innovation, allowing it to remain a fresh, original standout in the local market and beyond.