User-Centric Design Meets Captivating Narrative for Prince Ali Casino

ClientPrince Ali Casino

CountryFrance, Israel

Year2024

The Brief

At Steves&Co., we understand the challenges of standing out in the dynamic and competitive world of iGaming. That's why we were thrilled to partner with Prince Ali, an iGaming website seeking to elevate their brand identity and foster player loyalty. Prince Ali faced a common struggle: their existing brand, anchored by a childlike prince illustration, simply wasn't resonating with today's players. While established, it felt like a missed opportunity to capture the excitement and brand positioning Prince Ali aspired to. This outdated image left the brand at a standstill, unable to connect with the modern player seeking a truly engaging experience. The outcome of a directional workshop with our client resulted in a refreshed brand identity and a brand repositioning. This wasn't just about a new coat of paint; it was about crafting a brand experience that ignited player loyalty. We dove deep, crafting a comprehensive brand strategy that encompassed not just branding and visual identity, but also tone of voice, character transformation, and a cutting-edge UX/UI design. Our goal? To create a website that felt immersive and truly captured the essence of Prince Ali, drawing in new players and keeping their current fanbase excited to come back for more.

Our Approach

We weren’t just revamping a brand; we were crafting a whole new story for Prince Ali. Here’s how we brought it to life across each touchpoint.

Brand Strategy & Storytelling

In-depth market research combined with close collaboration with the client allowed us to craft a clear brand strategy and positioning. We focused on building a brand story that conveyed trust, while remaining dynamic, fun, and exciting. This story became the foundation for all creative decisions.

Visual Identity

The genie lamp logo was discarded and we created a unique symbol. This symbol incorporated various elements that resonated with both the brand and its target audience. The mosque dome, turban shape, jewel, and Arabian urn all came together to creating a distinctive brand mark.

The typography selection, with its curves and sharp edges, added a touch of Arabic flair with a hint of magic.

The colour palette itself became an extension of the brand narrative. Agrabah’s Midnight Blue exuded power and dignity, conveying a sense of sincerity and trust.
Verdigris Jewel, bold and vivid, hinted at the colours of Arabian textiles and gems. Finally, Golden Yellow, the colour of the sun, gold and sand, symbolised prosperity and the potential for success that awaited players. This visual identity overhaul wasn’t just about aesthetics; it was about creating a symbol that ignited intrigue and promised an unforgettable adventure.

Character Development

Every great world needs a hero. For Prince Ali, we crafted a captivating narrative alongside a character who embodied the brand’s spirit. Our hero wasn’t born with a silver spoon but with an insatiable thirst for excitement and adventure. A true man of the people, he rose from humble beginnings to achieve remarkable success. Yet, fame couldn’t dim his generosity or spirit. Prince Ali invites players from all walks of life to share his journey, offering a relatable and adventurous persona that ignites hope and intrigue. We meticulously brought him to life through detailed costume design, captivating real-life photography, and a comprehensive asset library, ensuring his presence resonates across all communication channels.

Website UX/UI

We knew we had to break the mould of traditional iGaming websites. We studied user behaviour across various industry platforms, including popular apps and online platforms known for their intuitive navigation and user-friendly design. This allowed us to identify common elements and functionalities that users find familiar and enjoyable. By incorporating these learnings and applying them with a fresh perspective, we created a UX/UI design for Prince Ali that was both user-friendly and visually captivating.

Through strategic information architecture and a clear hierarchy of elements, users could easily find what they were looking for, while the website itself offered a visually compelling journey. This approach kept players engaged and excited to explore further, offering an experience that was both intuitive and captivating.

Impact

The new brand identity, with its captivating narrative and relatable character, fostered a sense of trust and excitement among players. This, combined with the engaging website featuring intuitive UX/UI and stunning visuals, kept players coming back for more.

This project underscores the power of storytelling and audience insight. By going beyond design aesthetics, we helped Prince Ali craft a brand experience that resonated with players, ultimately contributing to their success in the competitive iGaming landscape.

logo construction
brand colour palette
brand character and costume design
character and mascot development
online casino ux/ui design
mobile ux/ui design for online casino
mobile ux/ui design for online gambling casino
interactive ux/ui design for igaming casino
Need info? Chat with us.