User-Centric Design Meets Captivating Narrative for Prince Ali Casino
ClientPrince Ali Casino
CountryFrance, Israel
Year2024
The Brief
Our Approach
We weren’t just revamping a brand; we were crafting a whole new story for Prince Ali. Here’s how we brought it to life across each touchpoint.
Brand Strategy & Storytelling
In-depth market research combined with close collaboration with the client allowed us to craft a clear brand strategy and positioning. We focused on building a brand story that conveyed trust, while remaining dynamic, fun, and exciting. This story became the foundation for all creative decisions.
Visual Identity
The genie lamp logo was discarded and we created a unique symbol. This symbol incorporated various elements that resonated with both the brand and its target audience. The mosque dome, turban shape, jewel, and Arabian urn all came together to creating a distinctive brand mark.
The typography selection, with its curves and sharp edges, added a touch of Arabic flair with a hint of magic.
The colour palette itself became an extension of the brand narrative. Agrabah’s Midnight Blue exuded power and dignity, conveying a sense of sincerity and trust.
Verdigris Jewel, bold and vivid, hinted at the colours of Arabian textiles and gems. Finally, Golden Yellow, the colour of the sun, gold and sand, symbolised prosperity and the potential for success that awaited players. This visual identity overhaul wasn’t just about aesthetics; it was about creating a symbol that ignited intrigue and promised an unforgettable adventure.
Character Development
Every great world needs a hero. For Prince Ali, we crafted a captivating narrative alongside a character who embodied the brand’s spirit. Our hero wasn’t born with a silver spoon but with an insatiable thirst for excitement and adventure. A true man of the people, he rose from humble beginnings to achieve remarkable success. Yet, fame couldn’t dim his generosity or spirit. Prince Ali invites players from all walks of life to share his journey, offering a relatable and adventurous persona that ignites hope and intrigue. We meticulously brought him to life through detailed costume design, captivating real-life photography, and a comprehensive asset library, ensuring his presence resonates across all communication channels.
Website UX/UI
We knew we had to break the mould of traditional iGaming websites. We studied user behaviour across various industry platforms, including popular apps and online platforms known for their intuitive navigation and user-friendly design. This allowed us to identify common elements and functionalities that users find familiar and enjoyable. By incorporating these learnings and applying them with a fresh perspective, we created a UX/UI design for Prince Ali that was both user-friendly and visually captivating.
Through strategic information architecture and a clear hierarchy of elements, users could easily find what they were looking for, while the website itself offered a visually compelling journey. This approach kept players engaged and excited to explore further, offering an experience that was both intuitive and captivating.
Impact
The new brand identity, with its captivating narrative and relatable character, fostered a sense of trust and excitement among players. This, combined with the engaging website featuring intuitive UX/UI and stunning visuals, kept players coming back for more.
This project underscores the power of storytelling and audience insight. By going beyond design aesthetics, we helped Prince Ali craft a brand experience that resonated with players, ultimately contributing to their success in the competitive iGaming landscape.







