FrieslandCampina’s FRICO cheeses marketing account moves to Steves&Co.
FrieslandCampina’s FRICO cheeses marketing account moves to Steves&Co.
The firm has acquired the premier cheese brand Frico’s strategy, creative and media buying account with an initial launch at the start of 2016.
Steves&Co.’s first work for Frico appeared in Q1 2016 as part of the advertising works by the creative agency. FrieslandCampina handed the marketing business to Steves&Co. without a competitive pitch. The creative team also handed social and viral campaigns through an active digital approach.
Carmelo Abela, the FMCG marketer and distributor, represents the Frico brand in Malta.
FrieslandCampina’s FRICO cheeses marketing account moves to Steves&Co.
The firm has acquired the premier cheese brand Frico’s strategy, creative and media buying account with an initial launch at the start of 2016.
Steves&Co.’s first work for Frico appeared in Q1 2016 as part of the advertising works by the creative agency. FrieslandCampina handed the marketing business to Steves&Co. without a competitive pitch. The creative team also handed social and viral campaigns through an active digital approach.
Carmelo Abela, the FMCG marketer and distributor, represents the Frico brand in Malta.