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Beyond the Bonus: Rethinking Loyalty in iGaming
29 August
2025
The iGaming industry is at a crossroads. Regulation is tightening, acquisition costs are rising, and changes in Google’s advertising policies have cut off one of the most powerful growth levers operators once relied on. Traditional channels are shrinking. Player churn is accelerating. The old tactics: bigger bonuses, flashier campaigns, higher bids, are delivering diminishing returns.
The question for operators isn’t only how to attract players. It’s how to keep them, engage them, and build communities they want to belong to.
