Earlier this year Unilever International contacted incumbent and new agencies to pitch for their FMCG advertising and marketing business in Malta, Europe.
Unilever International has directly appointed Steves&Co. as its first Malta based advertising agency to handle Magnum, Wall’s, and Ben&Jerry’s brands after a competitive pitch among country shops.
One of the main focus points the agency has set to tackle is to encourage consumers to engage with products through the creation of ATL, BTL, shopper, and digital strategies in order to achieve consumer and commercial objectives.
The first work by Steves&Co. for Unilever is expected to launch in April and will promote Magnum, in overall projects that will last over 3 years.