What 2025’s Trending Products Say About the Future of Consumer Brands
What 2025’s Trending Products Say About the Future of Consumer Brands
19 June
2025
What 2025’s Trending Products Say About the Future of Consumer Brands
What Today’s Consumers Are Really Buying
Every year, Shopify’s trending product report offers a glimpse into the evolving interests of consumers. In 2025, the list is as diverse as ever, with everything from activewear and artisan soap to ebikes, meat, and colouring books making the cut.
But beneath the surface, a bigger pattern is emerging: consumers aren’t just buying products. They’re buying purpose, presentation, and personal relevance.
For founders and marketing teams, the opportunity isn’t simply to sell what’s trending, but to build brands that ride the wave while offering something deeper.
The Patterns Behind the Products
According to Shopify’s data, the most in-demand product categories this year include:
– Apparel (shirts, pants, activewear, underwear)
– Beauty & Wellness (skin care, makeup, shampoo, supplements)
– Home & Lifestyle (bedding, kitchen appliances, candle-making kits)
– Niche Verticals (cycling, car accessories, pet care, meat, perfume)
Beyond raw sales figures, two key consumer behaviours are driving many of these categories:
1. The demand for self-expression: through fashion, scent, skincare, and custom lifestyle tools.
2. The craving for experience and narrative: with shoppers leaning toward products that tell a story, reflect a belief, or deliver a sensory ‘moment’.
What This Means for Brand Owners
In saturated and fast-moving markets, product alone isn’t enough. Brands that succeed in 2025 are those that:
1. Position with purpose: Products need a clear point of view – from sustainable sourcing to bold identity.
2. Design for shelf and scroll: Visual impact across packaging and digital touchpoints remains a key conversion driver.
3. Build from the inside out: With trends shifting faster than ever, a strong brand strategy becomes the anchor, helping teams make smarter, more consistent decisions.
Final Thought
If you’re exploring how to bring a trending product to market, or wondering how to reframe an existing one for the new consumer landscape, consider how your brand experience will do the heavy lifting. Not just in aesthetics, but in clarity, character, and consistency.
For businesses looking to transform insight into enduring impact, finding the right creative partner can make all the difference.
At Steves&Co., we work with ambitious product brands to create memorable brand experiences, from naming, identity and packaging to content and digital platforms. But we’ll let our work speak for itself.
Reference: https://www.shopify.com/blog/trending-products
What 2025’s Trending Products Say About the Future of Consumer Brands
What Today’s Consumers Are Really Buying
Every year, Shopify’s trending product report offers a glimpse into the evolving interests of consumers. In 2025, the list is as diverse as ever, with everything from activewear and artisan soap to ebikes, meat, and colouring books making the cut.
But beneath the surface, a bigger pattern is emerging: consumers aren’t just buying products. They’re buying purpose, presentation, and personal relevance.
For founders and marketing teams, the opportunity isn’t simply to sell what’s trending, but to build brands that ride the wave while offering something deeper.
The Patterns Behind the Products
According to Shopify’s data, the most in-demand product categories this year include:
– Apparel (shirts, pants, activewear, underwear)
– Beauty & Wellness (skin care, makeup, shampoo, supplements)
– Home & Lifestyle (bedding, kitchen appliances, candle-making kits)
– Niche Verticals (cycling, car accessories, pet care, meat, perfume)
Beyond raw sales figures, two key consumer behaviours are driving many of these categories:
1. The demand for self-expression: through fashion, scent, skincare, and custom lifestyle tools.
2. The craving for experience and narrative: with shoppers leaning toward products that tell a story, reflect a belief, or deliver a sensory ‘moment’.
What This Means for Brand Owners
In saturated and fast-moving markets, product alone isn’t enough. Brands that succeed in 2025 are those that:
1. Position with purpose: Products need a clear point of view – from sustainable sourcing to bold identity.
2. Design for shelf and scroll: Visual impact across packaging and digital touchpoints remains a key conversion driver.
3. Build from the inside out: With trends shifting faster than ever, a strong brand strategy becomes the anchor, helping teams make smarter, more consistent decisions.
Final Thought
If you’re exploring how to bring a trending product to market, or wondering how to reframe an existing one for the new consumer landscape, consider how your brand experience will do the heavy lifting. Not just in aesthetics, but in clarity, character, and consistency.
For businesses looking to transform insight into enduring impact, finding the right creative partner can make all the difference.
At Steves&Co., we work with ambitious product brands to create memorable brand experiences, from naming, identity and packaging to content and digital platforms. But we’ll let our work speak for itself.
